Strategy. Big Ideas. Impact.

Red & Co. is an independent, female- & minority‑owned brand consultancy. Our very existence challenges the status quo. Diversity is in our DNA, which is important when 70%-85% of purchases are made or influenced by women and over 50% of Gen Z are people of color.

A track record of building powerful brands.

Brand Relaunch360° Ecosystem

A Pioneering Brand Disrupts Once Again

Platform & ActivationComms & PR Strategy

Fat Tire Serves Up Values, and Beer

Creating a BrandPlatform & Ecosystem

Creating a Pipeline for Women in Tech

Praise from our Clients

“The exceptional quality of Red & Co.’s strategic thinking and creative work, as well as our shared values and commitment, makes for a perfect partnership. When we first started working together, I thought it was a match made in heaven, and now, after a year of working together, I believe it even more. The work is impressive, everyone is energized, and we are thrilled to see it out in the world.”

Sara Mendez Bermudez, Global Chief Marketing Officer at SC Johnson Lifestyle Brands

“In Q2 2021, Fat Tire had its best quarterly sales performance in many years.”

Shaun Belongie, VP/Head of Marketing at New Belgium Brewing

“Red & Co.’s gift is their ability to discover where a brand’s heart beats hardest.”

Duke Stump, Founder of Bonfire with Soul (Former CMO at lululemon & Lime Micromobility)

“Made with Code is a crusade we’re on together to ensure women’s voices are represented in the increasingly digitally defined world we live in. We could not fathom working with more capable collaborators — in every sense of the word — than Mira and her team. It’s been a privilege to make this all happen together.”

Jeff Whipps, VP Marketing, Google Brand

“Great brands question everything — doesn’t it make sense to work with a partner, like Red & Co., who does the same?”

Jim Riswold, Former Partner & Creative Director, Wieden + Kennedy

“The thoughtfulness that Red & Co. brings to the partnership is incredible. They seek to deeply understand your brand and your customer in a way that gives their creative work heart, relevance, and meaning. From thought-provoking conversations to exquisite details in production and execution, this group is a world-class team and a pleasure to work with.”

Ana Longley, Senior Director of Creative Services at Kendra Scott

“Red & Co. exceeded all of our expectations. They offered high-quality work in a very short time-frame. And they listened closely and elevated our thinking about what was possible with our brand.
I couldn’t imagine a better partner.”

Michael Bazeley, Director of Strategic Communications and Marketing, Golden Gate University

Capabilities:

01

CREATIVE STRATEGIES FOR GROWTH

02

CULTURAL & CONSUMER INSIGHTS

03

COMMS STRATEGY

04

BIG IDEA THINKING

05

BRAND ACTIONS (NOT JUST WORDS)

06

BRAND IDENTITY

07

BRAND CITIZENSHIP: BUSINESS AS A FORCE FOR GOOD

08

IP PROJECTS

Our Clients

Accolades & Awards

Mira Kaddoura | 26 Agency Leaders Who Are Becoming the Industry’s New Icons

2019

Mira Kaddoura | Women to Watch U.S.

2019

Mira Kaddoura | Campaign Female Frontier Awards Honoree: Leading the Charge: Creative

2022

Anthem Awards | Gold in Diversity, Equity, & Inclusion — Babyganics: Here’s to Perfectly Imperfect Parenting

2022

Mira Kaddoura | Ad Person of the Year

2019

Mira Kaddoura | TEDxPortland 2018 – Cultivate / Liberate

2019

Comm Arts | Advertising Excellence
Netflix: Make Room

2019

Clio | Social Media
Netflix: Make Room

2019

The Webby Awards | Social Video Honoree
Netflix: Make Room

2020

Roseys Award
Netflix: Make Room

2019

Clio | Brand & Program Identity
Netflix: Make Room

2019

Campaign US | Inclusive & Creative
Netflix: Make Room

2019

The Webby Awards | Apps, Mobile, and Voice Entertainment Honoree FEELM

2017

Comm Arts | Interactive Annual
FEELM

2017

Cannes Lions | Finalist
Google: Made with Code

2015

Art Directors Club | Tomorrow (Innovation) Award Finalist
Google: Made with Code

2015

Clio | Bronze
Google: Made with Code

2015

One Show | Design
Google: Made with Code

2015

One Show | Interactive
Google: Made with Code

2015

One Show | Mobile
Google: Made with Code

2015

Comm Arts | Interactive Annual
Google: Made with Code

2015

The Webby Awards | People’s Voice
Google: Made with Code

2015

The Webby Awards | Best Unscripted (Branded) Film
Google: Made with Code

2015

Sign up for our newsletter.

“Advertising and marketing are such powerful tools. There’s going to be millions of people moved by the work you do, so why not use it to do something that will empower people, that will move the needle on issues, that will actually change the world we live in.”

Mira Kaddoura, Founder