An Award-Winning
Brand-Driven consultancy.

Helping ambitious leaders & institutions imagine—and build—the world they want to see.

A world where playing an instrument is a radical act.

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8x more efficient than the benchmark

Brand record of 58M+ YouTube views

United strategy, creative & media

Two women lying on their backs holding hands, black and white photograph. Scene from the movie ROMA.

A world where everyone’s stories are seen & heard.

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Most successful (earned media) campaign

9.5M+ total organic impressions

Won multiple industry awards

Newspaper ad in the New York Times featuring a Fat Tire beer bottle with headline '$100 for a six-pack? Get used to it.'

A world where what we choose to consume matters.

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Made Fat Tire a carbon neutrality industry leader

+9% YOY off-premise growth

62.4M earned media impressions

Who & How

Red & Community was founded by Mira Kaddoura.

In our current post-attention, multipolar world, the most valuable brands of the next decade will be led by people who know that trust, attunement, and cultural fluency are no longer soft skills. They’re the strategy.

That’s the work we do together.

• NEW WORKSHOP: THE NEW PLAYBOOK OF POWER

How do you design for trust in a world that is losing it?

A 4-hour workshop that changes how you invest in the single most important brand differentiator in the age of AI.

We’re in the midst of a trust crisis and the old play rules of brand have stopped working. Yet, the main thing that brand was designed to solve is trust. Everyone is telling you to build trust, but nobody is telling you how.

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Our client partners

Client Praise

“Working with Red & Co. on “You Are The Instrument” has been a truly meaningful experience. What sets them apart is their ability to hold two things at once — rigorous strategic thinking and genuine emotional intelligence. They understood instinctively that this campaign needed to speak to the person, not the product, and built a creative platform around that truth. Their curiosity, craft, and commitment made this work what it is — and it’s something we’re genuinely proud of.”

Takeshi Kato
Global Creative Director, Yamaha Corporation
“When I began my role as CMO, one of my first calls was to Red & Co. Having worked with them at Google, I knew they wouldn’t just deliver on the brief—they’d also bring the kind of values alignment that’s critical to our mission.”

Kirsten Olsen Cahill
CMO, Common Sense Media
“The exceptional quality of Red & Co.’s strategic thinking and creative work, as well as our shared values and commitment, makes for a perfect partnership. When we first started working together, I thought it was a match made in heaven, and now, after a year of working together, I believe it even more. The work is impressive, everyone is energized, and we are thrilled to see it out in the world.”

Sara Mendez Bermudez
Global Chief Marketing Officer, SC Johnson Lifestyle Brands
“Red & Co.’s gift is their ability to discover where a brand’s heart beats hardest.”

Duke Stump
Former CMO, Lululemon
“With a critical product launch approaching, we knew we needed to break through all the AI noise with a bold creative idea. When Red & Co. presented the concept for “Pancakes,” we knew we’d found it. And a lot of laughter ensued, too. It cuts through and speaks to our uniqueness. It’s been so fun working together and we’re really SO thrilled and proud of the work.”

Andrew Moon
Sr. Director of Brand and Corporate Communications, Transcend
“In Q2 2021, Fat Tire had its best quarterly sales performance in many years.”

Shaun Belongie
CEO, New Belgium Brewing
“As a marketing lead, it is a privilege and exciting to work with a creative partner who is curious, consumer centric, strategic, and so passionate about the work they do. Red & Co. are all of these things and we have had a number of amazing experiences with them. They provide a depth of trend- and consumer-based insights, strong strategic thinking, and are always looking to push the boundaries with new and innovative ideas.”

Emma Pook
Former Director of US Marketing, Adidas
“Great brands question everything—doesn’t it make sense to work with a partner, like Red & Co., who does the same?”

Jim Riswold
Former Partner and Creative Director, Wieden + Kennedy
“‘Made with Code’ is a crusade we’re on together to ensure women’s voices are represented in the increasingly digitally defined world we live in. We could not fathom working with more capable collaborators—in every sense of the word—than Mira and her team. It’s been a privilege to make this all happen together.”

Jeff Whipps
VP Marketing, Google Brand

HERE ARE A FEW WAYS TO ENGAGE US

Three hands putting pieces of a circle back together.

Workshops

Book an immersive workshop to uncover your biggest barriers to trust, and ways to build it back.

Hand drawn illustration depicting a hand holding a compass.

Strategy

Ask us for a Strategy that sharpens your messaging and gives your team a North Star to rally around.

Hand drawn illustration depicting a hand writing on a blank paper.

Creative Briefs

Send us a brief and we’ll come back with Creative Work that grows the brand & the business.

We’d love to work with you.

Call, email, or send a pigeon.

Stylized bird graphic in black and white

An Award-WinningBrand-Driven consultancy.

A world where playing an instrument is a radical act.

A world where everyone’s stories are seen & heard.

A world where what we choose to consume matters.

Who & How

That’s the work we do together.

How do you design for trust in a world that is losing it?

Our client partners

Client Praise

“When I began my role as CMO, one of my first calls was to Red & Co. Having worked with them at Google, I knew they wouldn’t just deliver on the brief—they’d also bring the kind of values alignment that’s critical to our mission.”

“Red & Co.’s gift is their ability to discover where a brand’s heart beats hardest.”

“In Q2 2021, Fat Tire had its best quarterly sales performance in many years.”

“Great brands question everything—doesn’t it make sense to work with a partner, like Red & Co., who does the same?”

Workshops

Strategy

Creative Briefs

We’d love to work with you.

An Award-Winning
Brand-Driven consultancy.