We build brands for the world we want to see.

We believe brands who add value to the world end up being the most profitable, visible, and relevant.

Two women lying on their backs holding hands, black and white photograph. Scene from the movie ROMA.

A world where everyone’s stories are seen & heard.

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Most successful (earned media) campaign

9.5M+ total organic impressions

Won multiple industry awards

Baby in green pajamas playfully hugging an adult lying on a bed.

A world where we celebrate the perfectly imperfect.

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331M paid media impressions

X21 social interactions on launch day

Won multiple industry awards

Minimalist blue background with green rectangular blocks

A world where AI is not a loose cannon.

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Successful product launch

Humanized tech speak

Added a fresh voice to the AI space

Newspaper ad in the New York Times featuring a Fat Tire beer bottle with headline '$100 for a six-pack? Get used to it.'

A world where what we choose to consume matters.

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Viewed as a carbon neutrality leader

+9% YOY off-premise growth (2020)

62.4M earned media impressions

Collage of diverse individuals engaged in various activities, captioned "This is Yoga."

A world where mindful movement is for everyone.

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Doubled revenue from $2B to $4B in 4Y

+77% YOY rise in value

Made BrandZ’s Top 100 Most Valuable Brands

Run-D.M.C. hip-hop group in attire from the 1980s, wearing hats and gold chains, posing confidently. They are partially obscured by a circular bracelet with the text 'LOVE YOUR CODE' on it.

A world where tech is more equitable.

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5M girls coding 6 months after launch

Became a dedicated 5Y program at Google

Multiple industry awards & press

Red & Community was founded by Mira Kaddoura in 2013 to be a strategic, creative & innovative partner for brands. Our number one goal is to create more lasting and principled value for our clients and our communities, in culture and at large.

Capabilities

Strategy

Foundational Brand Strategy

Strategic Brand Positioning

Brand Architecture

Campaign Strategy

Creative Strategy

Cultural Strategy

Qualitative & Quantitative Research

Workshops

Brand Platform

Social Strategy

Brand Messaging

Persona Development

Brand Pillars

Mission, Vision & Values

Fundraising Decks

Tone of Voice

PR Strategy

Creative

Big Ideas

Creative Direction

Naming

Art Direction

Copywriting

360 Campaign

Brand Film

Commercials

Print & OOH

Digital Campaigns

Brand Identity & Guidelines

Photography

Illustration & Animation

Brand Activation

Experiential

UX/UI

Web & App Design

MEDIA

Comms Planning

Media Planning

Media Buying

Programmatic Media Buying

Media Optimization

Influencer Strategy

Social Strategy

PR Activation

Partnerships

Client Praise

“Working with Red & Co. on “You Are The Instrument” has been a truly meaningful experience. What sets them apart is their ability to hold two things at once — rigorous strategic thinking and genuine emotional intelligence. They understood instinctively that this campaign needed to speak to the person, not the product, and built a creative platform around that truth. Their curiosity, craft, and commitment made this work what it is — and it’s something we’re genuinely proud of.”

Takeshi Kato
Global Creative Director, Yamaha Corporation
“When I began my role as CMO, one of my first calls was to Red & Co. Having worked with them at Google, I knew they wouldn’t just deliver on the brief—they’d also bring the kind of values alignment that’s critical to our mission.”

Kirsten Olsen Cahill
CMO, Common Sense Media
“The exceptional quality of Red & Co.’s strategic thinking and creative work, as well as our shared values and commitment, makes for a perfect partnership. When we first started working together, I thought it was a match made in heaven, and now, after a year of working together, I believe it even more. The work is impressive, everyone is energized, and we are thrilled to see it out in the world.”

Sara Mendez Bermudez
Global Chief Marketing Officer, SC Johnson Lifestyle Brands
“Red & Co.’s gift is their ability to discover where a brand’s heart beats hardest.”

Duke Stump
Former CMO, Lululemon
“With a critical product launch approaching, we knew we needed to break through all the AI noise with a bold creative idea. When Red & Co. presented the concept for “Pancakes,” we knew we’d found it. And a lot of laughter ensued, too. It cuts through and speaks to our uniqueness. It’s been so fun working together and we’re really SO thrilled and proud of the work.”

Andrew Moon
Sr. Director of Brand and Corporate Communications, Transcend
“In Q2 2021, Fat Tire had its best quarterly sales performance in many years.”

Shaun Belongie
CEO, New Belgium Brewing
“As a marketing lead, it is a privilege and exciting to work with a creative partner who is curious, consumer centric, strategic, and so passionate about the work they do. Red & Co. are all of these things and we have had a number of amazing experiences with them. They provide a depth of trend- and consumer-based insights, strong strategic thinking, and are always looking to push the boundaries with new and innovative ideas.”

Emma Pook
Former Director of US Marketing, Adidas
“Great brands question everything—doesn’t it make sense to work with a partner, like Red & Co., who does the same?”

Jim Riswold
Former Partner and Creative Director, Wieden + Kennedy
“‘Made with Code’ is a crusade we’re on together to ensure women’s voices are represented in the increasingly digitally defined world we live in. We could not fathom working with more capable collaborators—in every sense of the word—than Mira and her team. It’s been a privilege to make this all happen together.”

Jeff Whipps
VP Marketing, Google Brand

Minimalist illustration of concentric circles and small circles, resembling a planetary system

Who & How

Red & Co. partners with those who dare to reimagine. Bold visionaries—dreamers and challengers—who believe in a better world, not just profitable brands. We thrive at the cultural edge—that liminal space where new ways are being are born. Founded & established in the US, we’re now extending our reach into Europe, ready to weave our work into the fabric of the EMEA region.

You know your company, its rhythms, its founding story. We’re here to help you see it anew. We ask the hard questions, the tender questions. We listen—not just to what’s said but to what’s unspoken. We sift through the complex to find clarity, to find meaning, to find gold. Because isn’t that what we’re all after in the end? Something true. Something lasting. Something golden.