Leading the Charge
to Make Travel Safer
An industry pledge to make traveling safer
Making It Real
Postcards from Hell
Aligning with the cultural currents sparking conversations about sexual harassment, these stories created impactful opportunities for the senior staff of Uber, Airbnb, Hilton Hotels, Expedia, etc., to confront a difficult issue and workshop improvements that would better protect women travelers.
Women's Safety Film
Uber has improved its safety net on many levels. In-app 911, improved and annual driver screenings and randomized driver photos, privacy options like providing cross streets instead of specific addresses, and RideCheck, which detects when a trip goes off course, are new tools that help keep riders safer. In December 2019, Uber released a Safety Report taking the lead in having an honest and transparent conversation about issues that still need to be addressed.
Creating a BrandPlatform & Ecosystem
A Doorway to Tech for Girls
Big Brand MomentTV Spot
Diversifying the Entertainment Industry
Red & Co. IPCross-Platform Experience