Rebranding for a Digital and Global Art World

A museum dedicated to experience experiences its own growth

No longer a small, regional art center, The Sun Valley Museum of Art has become a nationally accredited non-collecting museum serving over 40,000 people every year. As a non-collecting museum, SVMoA focuses on staging shows, creating experiences, and programming music, theater, arts education, grants, and community events.

The Challenge

As the museum’s international, national, and local audience grows, we needed to create a visual and technological rebrand that would communicate SVMoA’s credibility as a dynamic international center for art.

The Idea

A new brandmark that honors the museum’s home in Sun Valley while speaking in the vernacular of elite art institutions. A website both deeply informative and highly efficient, uniting the institution’s disparate needs and responsibilities while being eminently navigable.

A Digital Art Community

Red & Co. redesigned a dynamic and updatable website that had to deliver experiences not only to art lovers, but to their audience of theater lovers, music fans, school groups, and community partners. We developed a suite of color-based wayfinding and communication materials, making the website, and organization, more transparent and simple to engage with.

Color-based wayfinding.

A dynamic method of searching and filtering events.

Relevant Work

Creating a BrandPlatform & Ecosystem

Creating a Pipeline for Women in Tech

Red & Co. IPCross-Platform Experience

Leveraging Emotions In Search

Product MarketingSocial Strategy

Aligning with How Women Really Shop