Sun Valley Museum of Art (SVMoA), previously Sun Valley Center for the Arts, had grown from a small regional art center to a nationally accredited institution, but its brand had yet to reflect its new, global status. 

Red & Co. was tasked with creating a visual and technological rebrand that would communicate SVMoA’s credibility as an international art hub. As part of the rebranding, we renamed the museum and developed a new brandmark that connects its Sun Valley roots with the language of elite art institutions. We also created a beautifully designed system for the website that efficiently unites all of the museum’s offerings, speaking to a global audience and ensuring the messaging was both helpful and user-friendly. The rebrand helped solidify SVMoA’s reputation as a leading cultural institution.