Rebranding for a Digital and Global Art World
A museum dedicated to experience experiences its own growth
No longer a small, regional art center, The Sun Valley Museum of Art has become a nationally accredited non-collecting museum serving over 40,000 people every year. As a non-collecting museum, SVMoA focuses on staging shows, creating experiences, and programming music, theater, arts education, grants, and community events.
As the museum’s international, national, and local audience grows, we needed to create a visual and technological rebrand that would communicate SVMoA’s credibility as a dynamic international center for art.
A new brandmark that honors the museum’s home in Sun Valley while speaking in the vernacular of elite art institutions. A website both deeply informative and highly efficient, uniting the institution’s disparate needs and responsibilities while being eminently navigable.
A Digital Art Community
Red & Co. redesigned a dynamic and updatable website that had to deliver experiences not only to art lovers, but to their audience of theater lovers, music fans, school groups, and community partners. We developed a suite of color-based wayfinding and communication materials, making the website, and organization, more transparent and simple to engage with.
A dynamic method of searching and filtering events.
Creating a BrandPlatform & Ecosystem
Creating a Pipeline for Women in Tech
Red & Co. IPCross-Platform Experience
Leveraging Emotions In Search
Product MarketingSocial Strategy