Mood

An app that visualizes your mental health.

Our mental well-being is an enormous part of our overall health, but most mental health apps have serious problems, from sharing users’ data with other companies to being poorly designed, overly didactic, or excessively time-consuming. How do we make tracking your mood beautiful, easy, and private?

Red & Co. worked with architect Gareth Dauncey to design & program a platform, mood, that is 100% private, visually beautiful, and simple to use, and offers deep insight into your life over time. mood isa minimalistic app that tracks one thing—how you feel today—with a single daily tap. mood provides users with a chronological mosaic of their mental health, offering valuable insight into patterns over weeks, months, and years. Unlike overly complicated competitors, mood is effortless to use, helping individuals and organizations uncover what truly brings joy and energy and what doesn’t. Now available on the Apple App Store and Android, mood empowers personal and collective well-being.

Creative Strategy

Creative Direction

Naming

Art Direction

Copywriting

Tone of Voice

Brand Messaging

Brand Identity & Guidelines

UX/UI

Web & App Design

Results:


First color-based tracker


Simple design & UX


Created a mental health community


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