Our client, a visionary Chinese medicine practitioner and educator, sought to unify several businesses—natural medicine, Chinese herb supplements, and an academic career—under one brand, with a focus on their newest venture: a medical spa combining world-class accommodations with traditional and holistic healing practices. We saw this as an opportunity to get out of the cliche “alternative health” space and create a modern platform for this innovative vision.

Red & Co. designed a brand identity, website, and clinic experience that blended the natural beauty of Oregon’s Columbia River Gorge with a professional, humanistic tone, establishing a holistic and modern brand that appeals to a wide audience while maintaining its authenticity.