How do we break through the AI frenzy and introduce a fresh new voice to the conversation? Transcend, a trusted data privacy startup, recognized the pressing challenge businesses faced in adopting AI—balancing the need to stay competitive with the risks of unchecked AI use. They needed help introducing Pathfinder, a new AI governance product, to the market.

Thanks to their experience solving privacy problems with code, Transcend was well aware that policy and training are only as good as their enforcement. Seventy percent of employees using large language models like ChatGPT do so without their employer’s knowledge. We created the campaign “Make AI Work for You,” which helped Transcend reframe the conversation, showcasing a cautionary animated tale of an imaginary company’s disastrous AI adoption and how Pathfinder could have prevented it. By solving the AI risk-or-languish dilemma, Transcend empowered businesses to adopt AI with confidence—getting all the good from AI with none of the bad.