FEELM
Leveraging emotions in search.
Finding a movie shouldn’t be harder than watching one, yet traditional genre-based searches fail to reflect how we actually choose films—by how they make us feel.
FEELM, a discovery platform created by movie lovers, reimagines search by focusing on emotions rather than genres. Available on iOS, Apple TV, and the web, it provides everything needed to make a choice, including synopses, trailers, reviews, and direct streaming links. This Red & Co. project not only introduced a more intuitive way to find films but also caught Netflix’s attention, leading to a partnership. Genres are out. Feelings are in.
Creative Direction
Naming
Art Direction
Copywriting
Research
Foundational Brand Strategy
Brand Identity & Guidelines
Experiential
UX/UI
Web & App Design
Partnerships
Results:
Partnered with Netflix
A Red & Co. owned IP project
Recognized with industry honors
Recognition
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