Reinventing a brand with meaning and credibility in a minefield of cause-oriented comms.
We don’t always get to pick the categories we work in. We don’t always get to pick the work we work on. And we don’t always get to pick the clients we work with. That is what we call life, and you learn good things from it. But every so often, it’s as if you did get to pick, and then you get to work with Sara Mendez Bermudez. As a leader, she is passionate, disciplined, informed and focused. As a human she is just RADIANT. Tune in when Mira, Clare and Sara hit the Red & Co. stage for a deep dive into how this CMO not only engineered a brand rebirth for Babyganics—but brought the whole category with her.
We don’t always get to pick the categories we work in. We don’t always get to pick the work we work on. And we don’t always get to pick the clients we work with. That is what we call life, and you learn good things from it. But every so often, it’s as if you did get to pick, and then you get to work with Sara Mendez Bermudez. As a leader, she is passionate, disciplined, informed and focused. As a human she is just RADIANT. Tune in when Mira, Clare and Sara hit the Red & Co. stage for a deep dive into how this CMO not only engineered a brand rebirth for Babyganics—but brought the whole category with her.
We don’t always get to pick the categories we work in. We don’t always get to pick the work we work on. And we don’t always get to pick the clients we work with. That is what we call life, and you learn good things from it. But every so often, it’s as if you did get to pick, and then you get to work with Sara Mendez Bermudez. As a leader, she is passionate, disciplined, informed and focused. As a human she is just RADIANT. Tune in when Mira, Clare and Sara hit the Red & Co. stage for a deep dive into how this CMO not only engineered a brand rebirth for Babyganics—but brought the whole category with her.
The Speakers
Sara Mendez Bermudez
Global CMO, SC Johnson Lifestyle Brands
Sara is a passionate CMO with a proven track record of consistently delivering results across diverse industries & business models in blue-chip FMCG companies internationally. Sara spent six years at Johnson & Johnson and a further five years at Bacardi before joining future SC Johnson–owned brands Ecover and Method as Head of Brand for Europe. In this role Sara gave the brands a strong POV, rooting them in culture by using thought-provoking creative and thought leadership approaches pushing for bold, modern and diverse work celebrating the heritage and values of these brands. In 2020 Sara took on the role of CMO of all SC Johnson Lifestyle Brands, including Babyganics, Method, Mrs. Meyer’s and Ecover, and was included in Marketing Week’s top 100 most effective marketers of last year.
Sara is a passionate CMO with a proven track record of consistently delivering results across diverse industries & business models in blue-chip FMCG companies internationally. Sara spent six years at Johnson & Johnson and a further five years at Bacardi before joining future SC Johnson–owned brands Ecover and Method as Head of Brand for Europe. In this role Sara gave the brands a strong POV, rooting them in culture by using thought-provoking creative and thought leadership approaches pushing for bold, modern and diverse work celebrating the heritage and values of these brands. In 2020 Sara took on the role of CMO of all SC Johnson Lifestyle Brands, including Babyganics, Method, Mrs. Meyer’s and Ecover, and was included in Marketing Week’s top 100 most effective marketers of last year.
Sara is a passionate CMO with a proven track record of consistently delivering results across diverse industries & business models in blue-chip FMCG companies internationally. Sara spent six years at Johnson & Johnson and a further five years at Bacardi before joining future SC Johnson–owned brands Ecover and Method as Head of Brand for Europe. In this role Sara gave the brands a strong POV, rooting them in culture by using thought-provoking creative and thought leadership approaches pushing for bold, modern and diverse work celebrating the heritage and values of these brands. In 2020 Sara took on the role of CMO of all SC Johnson Lifestyle Brands, including Babyganics, Method, Mrs. Meyer’s and Ecover, and was included in Marketing Week’s top 100 most effective marketers of last year.
Mira Kaddoura
Founder & ECD, Red & Co.
Mira is Founder/ECD of Red & Co., a female & minority-founded boutique consultancy. Upon opening its doors, Red & Co. created “Made with Code,” one of Google’s most important initiatives to diversify the tech world. Red & Co. also created Netflix’s lauded brand campaign “Make Room,” which positioned Netflix as a champion of DE&I and most recently the Babyganics Brand Refresh “Here’s to Perfectly Imperfect Parenting” to challenge the category and disrupt once and for all the idea of perfect parenting. Prior to Red & Co., Mira spent 10 years at Wieden+Kennedy where she helped create award-winning campaigns for Nike, the Girl Effect and the State of Oregon. A staunch advocate of female leadership, gender equality, and diversity, equity and inclusion, Mira has spoken at many industry conferences. Her TEDx Talk, “How Women Can Change the World by Asking ‘Why Not Me?’,” received a standing ovation from 4000 people. In 2019, Mira was awarded Ad Age’s “Women to Watch,” Portland Ad Federation’s “Ad Person of the Year” and Adweek’s “Creative 100.” Mira is fluent in Arabic, French and English. As an Arab immigrant, she’s most proud to be challenging the status quo in everything she does & especially proud to be raising three multicultural, multiracial and multilingual daughters in an ever-evolving America.
Mira is Founder/ECD of Red & Co., a female & minority-founded boutique consultancy. Upon opening its doors, Red & Co. created “Made with Code,” one of Google’s most important initiatives to diversify the tech world. Red & Co. also created Netflix’s lauded brand campaign “Make Room,” which positioned Netflix as a champion of DE&I and most recently the Babyganics Brand Refresh “Here’s to Perfectly Imperfect Parenting” to challenge the category and disrupt once and for all the idea of perfect parenting. Prior to Red & Co., Mira spent 10 years at Wieden+Kennedy where she helped create award-winning campaigns for Nike, the Girl Effect and the State of Oregon. A staunch advocate of female leadership, gender equality, and diversity, equity and inclusion, Mira has spoken at many industry conferences. Her TEDx Talk, “How Women Can Change the World by Asking ‘Why Not Me?’,” received a standing ovation from 4000 people. In 2019, Mira was awarded Ad Age’s “Women to Watch,” Portland Ad Federation’s “Ad Person of the Year” and Adweek’s “Creative 100.” Mira is fluent in Arabic, French and English. As an Arab immigrant, she’s most proud to be challenging the status quo in everything she does & especially proud to be raising three multicultural, multiracial and multilingual daughters in an ever-evolving America.
Mira is Founder/ECD of Red & Co., a female & minority-founded boutique consultancy. Upon opening its doors, Red & Co. created “Made with Code,” one of Google’s most important initiatives to diversify the tech world. Red & Co. also created Netflix’s lauded brand campaign “Make Room,” which positioned Netflix as a champion of DE&I and most recently the Babyganics Brand Refresh “Here’s to Perfectly Imperfect Parenting” to challenge the category and disrupt once and for all the idea of perfect parenting. Prior to Red & Co., Mira spent 10 years at Wieden+Kennedy where she helped create award-winning campaigns for Nike, the Girl Effect and the State of Oregon. A staunch advocate of female leadership, gender equality, and diversity, equity and inclusion, Mira has spoken at many industry conferences. Her TEDx Talk, “How Women Can Change the World by Asking ‘Why Not Me?’,” received a standing ovation from 4000 people. In 2019, Mira was awarded Ad Age’s “Women to Watch,” Portland Ad Federation’s “Ad Person of the Year” and Adweek’s “Creative 100.” Mira is fluent in Arabic, French and English. As an Arab immigrant, she’s most proud to be challenging the status quo in everything she does & especially proud to be raising three multicultural, multiracial and multilingual daughters in an ever-evolving America.
Clare Pickens
Global Business Director, Red & Co.
Clare joined Red & Co. two years ago to help expand operations globally and works for the Red team from Amsterdam, where a contingent of our borderless team is based. Prior to joining Red & Co., Clare spent 10 years leading global business for a number of brands at Wieden+Kennedy, such as Instagram, P&G, Mondelēz, Netflix, Booking.com, Levi’s and Nike. Clare also led the Heineken business for many years, resulting in a Cannes Effectiveness Award for five years of revenue-driving brand building. While working at Red & Co. Clare also successfully achieved her master’s in International Relations and is therefore always looking for an opportunity to work with more purpose-driven brands that want to positively impact society.
Clare joined Red & Co. two years ago to help expand operations globally and works for the Red team from Amsterdam, where a contingent of our borderless team is based. Prior to joining Red & Co., Clare spent 10 years leading global business for a number of brands at Wieden+Kennedy, such as Instagram, P&G, Mondelēz, Netflix, Booking.com, Levi’s and Nike. Clare also led the Heineken business for many years, resulting in a Cannes Effectiveness Award for five years of revenue-driving brand building. While working at Red & Co. Clare also successfully achieved her master’s in International Relations and is therefore always looking for an opportunity to work with more purpose-driven brands that want to positively impact society.
Clare joined Red & Co. two years ago to help expand operations globally and works for the Red team from Amsterdam, where a contingent of our borderless team is based. Prior to joining Red & Co., Clare spent 10 years leading global business for a number of brands at Wieden+Kennedy, such as Instagram, P&G, Mondelēz, Netflix, Booking.com, Levi’s and Nike. Clare also led the Heineken business for many years, resulting in a Cannes Effectiveness Award for five years of revenue-driving brand building. While working at Red & Co. Clare also successfully achieved her master’s in International Relations and is therefore always looking for an opportunity to work with more purpose-driven brands that want to positively impact society.