Transformative Visions,
Regenerative Value.
Who We Are
You know that moment when you look around a too-familiar room and think, “There’s got to be a better way”? That was what Mira Kaddoura was thinking in 2014 when she launched Red & Co., her own brand consultancy. Drawing from her experience at Wieden + Kennedy, Mira wanted to build a paradox: a team both global and tight-knit, a small giant able to lift a mighty weight. With outposts in Austin, Amsterdam, and Portland, the Red & Co. of today is exactly that—a homey village with international vision.
You know that moment when you look around a too-familiar room and think, “There’s got to be a better way”? That was what Mira Kaddoura was thinking in 2014 when she launched Red & Co., her own brand consultancy. Drawing from her experience at Wieden + Kennedy, Mira wanted to build a paradox: a team both global and tight-knit, a small giant able to lift a mighty weight. With outposts in Austin, Amsterdam, and Portland, the Red & Co. of today is exactly that—a homey village with international vision.
You know that moment when you look around a too-familiar room and think, “There’s got to be a better way”? That was what Mira Kaddoura was thinking in 2014 when she launched Red & Co., her own brand consultancy. Drawing from her experience at Wieden + Kennedy, Mira wanted to build a paradox: a team both global and tight-knit, a small giant able to lift a mighty weight. With outposts in Austin, Amsterdam, and Portland, the Red & Co. of today is exactly that—a homey village with international vision.
Our dream: to help brands evolve into their best future selves.
We are often told how lucky we are to attract so many “unicorn” projects. But that’s not really how we work. When brands come to us, we ask questions that help them transform. Turning our own assumptions upside down means we can harness a brand’s power and influence in ways that benefit both their stakeholders and their community. When we question everything and stretch our creativity, a unicorn appears where a hopeful horse once stood.
We are often told how lucky we are to attract so many “unicorn” projects. But that’s not really how we work. When brands come to us, we ask questions that help them transform. Turning our own assumptions upside down means we can harness a brand’s power and influence in ways that benefit both their stakeholders and their community. When we question everything and stretch our creativity, a unicorn appears where a hopeful horse once stood.
We are often told how lucky we are to attract so many “unicorn” projects. But that’s not really how we work. When brands come to us, we ask questions that help them transform. Turning our own assumptions upside down means we can harness a brand’s power and influence in ways that benefit both their stakeholders and their community. When we question everything and stretch our creativity, a unicorn appears where a hopeful horse once stood.
Why We Do It
We believe in regeneration, meaning our number one value is to create more value—lasting and principled—for our clients, our communities, our teams, and our planet. Consistency of brand purpose and a keen eye toward the integrity of our actions are the pillars of this venture. It’s a work in progress, but we are nothing if not determined, idealistic, and creative.
We believe in regeneration, meaning our number one value is to create more value—lasting and principled—for our clients, our communities, our teams, and our planet. Consistency of brand purpose and a keen eye toward the integrity of our actions are the pillars of this venture. It’s a work in progress, but we are nothing if not determined, idealistic, and creative.
We believe in regeneration, meaning our number one value is to create more value—lasting and principled—for our clients, our communities, our teams, and our planet. Consistency of brand purpose and a keen eye toward the integrity of our actions are the pillars of this venture. It’s a work in progress, but we are nothing if not determined, idealistic, and creative.