Mira Kaddoura is the founder and executive creative director of Red & Co. — whose clients include Google, lululemon athletica, Uber, Adidas, Netflix, among others. Determined to create “non-disposable” brand work, Red&Co. believes the best work happens when small teams of passionate people are given the freedom to care deeply about the problems they are solving. Because if you don’t care deeply, you won’t really solve them.
Kaddoura has worked in advertising for seventeen years, ten of which were spent at the United States and United Kingdom offices of Wieden+Kennedy, where she helped create famous work like Nike’s Real Women campaign and Nike “I Feel Pretty” commercial, as well as “The Girl Effect: The Clock is Ticking” film for the nonprofit The Girl Effect. Her work has received numerous awards, including Gold and Silver Lions at Cannes, Clios, D&AD Yellow and White Pencils, Gold Effies, and Webbys, Communication Arts Award of Excellence and TED’s Ads Worth Spreading. Kaddoura is a speaker at several organizations — like TEDxPortland, the 3% conference — as well as cultural and educational institutions around the world and sits on the board of the Portland Institute for Contemporary Art and the Dubai Institute of Design and Innovation. Kaddoura speaks multiple languages and feels like she’s part of many worlds, having been born in Alexandria, Egypt, and raised between Beirut, Lebanon, and Toronto, Canada. She credits her husband, family and yoga for keeping her focused on what truly matters.