Mira Kaddoura is a conceptual interactive artist and the founder and executive creative director of Red & Co., whose clients include Google and lululemon athletica. Kaddoura has worked in advertising for sixteen years, ten of which were spent at the United States and United Kingdom offices of Wieden+Kennedy, where she helped create Nike’s Real Women campaign and “I Feel Pretty” commercial, as well as “The Girl Effect: The Clock is Ticking” film for the nonprofit The Girl Effect. Her work has received numerous awards, including Gold and Silver Lions at Cannes, Clios, D&AD Yellow and White Pencils, Gold Effies, and Webbys, as well as recognition from Communication Arts and TED’s Ads Worth Spreading. Kaddoura sits on the board of the Portland Institute for Contemporary Art and the Dubai Institute of Design and Innovation. Kaddoura feels like she’s part of many worlds, having been born in Alexandria, Egypt, and raised between Beirut, Lebanon, and Toronto, Canada. She credits her husband, family, yoga and conceptual art projects for keeping her sane in the world of advertising.