Strategy. Big Ideas. Impact.
Red & Co. is an independent, female- & minority‑owned brand consultancy. Our very existence challenges the status quo. Diversity is in our DNA, which is important when 70%-85% of purchases are made or influenced by women and over 50% of Gen Z are people of color.
A track record of building powerful brands.
Brand Relaunch360° Ecosystem
A Pioneering Brand Disrupts Once Again
Platform & ActivationComms & PR Strategy
Fat Tire Serves Up Values, and Beer
Creating a BrandPlatform & Ecosystem
Creating a Pipeline for Women in Tech
Praise from our Clients
“The exceptional quality of Red & Co.’s strategic thinking and creative work, as well as our shared values and commitment, makes for a perfect partnership. When we first started working together, I thought it was a match made in heaven, and now, after a year of working together, I believe it even more. The work is impressive, everyone is energized, and we are thrilled to see it out in the world.”
— Sara Mendez Bermudez, Global Chief Marketing Officer at SC Johnson Lifestyle Brands
“In Q2 2021, Fat Tire had its best quarterly sales performance in many years.”
— Shaun Belongie, VP/Head of Marketing at New Belgium Brewing
“Red & Co.’s gift is their ability to discover where a brand’s heart beats hardest.”
— Duke Stump, Founder of Bonfire with Soul (Former CMO at lululemon & Lime Micromobility)
“Made with Code is a crusade we’re on together to ensure women’s voices are represented in the increasingly digitally defined world we live in. We could not fathom working with more capable collaborators — in every sense of the word — than Mira and her team. It’s been a privilege to make this all happen together.”
— Jeff Whipps, VP Marketing, Google Brand
“Great brands question everything — doesn’t it make sense to work with a partner, like Red & Co., who does the same?”
— Jim Riswold, Former Partner & Creative Director, Wieden + Kennedy
“The thoughtfulness that Red & Co. brings to the partnership is incredible. They seek to deeply understand your brand and your customer in a way that gives their creative work heart, relevance, and meaning. From thought-provoking conversations to exquisite details in production and execution, this group is a world-class team and a pleasure to work with.”
— Ana Longley, Senior Director of Creative Services at Kendra Scott
“Red & Co. exceeded all of our expectations. They offered high-quality work in a very short time-frame. And they listened closely and elevated our thinking about what was possible with our brand.
I couldn’t imagine a better partner.”
— Michael Bazeley, Director of Strategic Communications and Marketing, Golden Gate University
Capabilities:
01
CREATIVE STRATEGIES FOR GROWTH
02
CULTURAL & CONSUMER INSIGHTS
03
COMMS STRATEGY
04
BIG IDEA THINKING
05
BRAND ACTIONS (NOT JUST WORDS)
06
BRAND IDENTITY
07
BRAND CITIZENSHIP: BUSINESS AS A FORCE FOR GOOD
08
IP PROJECTS
Our Clients
Accolades & Awards
Mira Kaddoura | 26 Agency Leaders Who Are Becoming the Industry’s New Icons
2019
Mira Kaddoura | Women to Watch U.S.
2019
Mira Kaddoura | Campaign Female Frontier Awards Honoree: Leading the Charge: Creative
2022
Anthem Awards | Gold in Diversity, Equity, & Inclusion — Babyganics: Here’s to Perfectly Imperfect Parenting
2022
Mira Kaddoura | Ad Person of the Year
2019
Mira Kaddoura | TEDxPortland 2018 – Cultivate / Liberate
2019
Comm Arts | Advertising Excellence
Netflix: Make Room
2019
Clio | Social Media
Netflix: Make Room
2019
The Webby Awards | Social Video Honoree
Netflix: Make Room
2020
Roseys Award
Netflix: Make Room
2019
Clio | Brand & Program Identity
Netflix: Make Room
2019
Campaign US | Inclusive & Creative
Netflix: Make Room
2019
The Webby Awards | Apps, Mobile, and Voice Entertainment Honoree FEELM
2017
Comm Arts | Interactive Annual
FEELM
2017
Cannes Lions | Finalist
Google: Made with Code
2015
Art Directors Club | Tomorrow (Innovation) Award Finalist
Google: Made with Code
2015
Clio | Bronze
Google: Made with Code
2015
One Show | Design
Google: Made with Code
2015
One Show | Interactive
Google: Made with Code
2015
One Show | Mobile
Google: Made with Code
2015
Comm Arts | Interactive Annual
Google: Made with Code
2015
The Webby Awards | People’s Voice
Google: Made with Code
2015
The Webby Awards | Best Unscripted (Branded) Film
Google: Made with Code
2015
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“Advertising and marketing are such powerful tools. There’s going to be millions of people moved by the work you do, so why not use it to do something that will empower people, that will move the needle on issues, that will actually change the world we live in.”
— Mira Kaddoura, Founder